"Paula has coached/helped me on so many levels from which I have derived tremendous benefit. One goal was to be healthier, keeping junk food at bay, which I did, and I lost 10 lbs.
Paula is a good person and excellent nurse. I feel privileged to know her and I highly recommend her."
Paula is a good person and excellent nurse. I feel privileged to know her and I highly recommend her."
The approach, voice and attitude of a message or document lays the foundation, which – to a great extent, determines communication effectiveness.
Before writing, the subject and approach must be understood. Each project includes unique objectives and criteria, and requires an appropriate voice.
Regardless of my familiarity with a subject I first seek to understand. The organization mentality, subject qualities, purpose, target persona and the message context are all important in determining an optimal approach.
I take the above into consideration and use intellectual and creative thinking to resolve my voice, attitude and approach.
Before writing, the subject and approach must be understood. Each project includes unique objectives and criteria, and requires an appropriate voice.
Regardless of my familiarity with a subject I first seek to understand. The organization mentality, subject qualities, purpose, target persona and the message context are all important in determining an optimal approach.
I take the above into consideration and use intellectual and creative thinking to resolve my voice, attitude and approach.
Mark T.
"Paula is wonderful to work with and explains at a level that I can understand. No matter how many questions I had, she either knew the answer or set about finding the answer for me.
I recommend Paula's coaching to anyone who wants to start feeling better and live life to the fullest."
I recommend Paula's coaching to anyone who wants to start feeling better and live life to the fullest."
An understanding of human nature, motivations, desires and emotions provides a powerful resource for relating to others.
From an early age, and throughout my life I have been deeply interested in psychology – what I call ‘understanding the mind’. My interest has led me to explore consciousness, the sub-conscious, meditation, emotions, our three thinking centers, the primitive part of our brain and more.
It is my nature to find practical use for the knowledge and understanding I acquire. I apply my understanding of the mind to communication – writing included, interpersonal skills, and helping others when the opportunity is presented.
I am an equally developed analytical and creative thinker. When an intellectual approach seems insufficient I switch to an abstract, creative approach and lucidly meditate on the subject. This method, which I apply to my writing, provides me with creative and effective results.
From an early age, and throughout my life I have been deeply interested in psychology – what I call ‘understanding the mind’. My interest has led me to explore consciousness, the sub-conscious, meditation, emotions, our three thinking centers, the primitive part of our brain and more.
It is my nature to find practical use for the knowledge and understanding I acquire. I apply my understanding of the mind to communication – writing included, interpersonal skills, and helping others when the opportunity is presented.
I am an equally developed analytical and creative thinker. When an intellectual approach seems insufficient I switch to an abstract, creative approach and lucidly meditate on the subject. This method, which I apply to my writing, provides me with creative and effective results.
Jamie A.
"Paula is a joy to work with. She's non-judgmental. She provided me with much needed information, and shared videos with me. Paula was able to answer all of my questions, and coached me on ways to live healthier. I have changed my diet and now feel better.
I would recommend Paula for a coach because she is very effective."
I would recommend Paula for a coach because she is very effective."
An inseparable aspect of every communication is the recipient, the target audience, the persona. Failing to incorporate this consideration defeats a primary objective of any communication, to connect with the reader.
When writing an informational, expressive or persuasive message, I consider each type of reader, the context, attitude and other factors, to ensure the message is effective and well received.
A clear and eloquent message, expressed from a considerate perspective, may still be misunderstood or interpreted as having a bad attitude. Each revision includes careful consideration for different perspectives and interpretations.
Regardless of the source or purpose of the message, the intended reader needs to understand why they care. What’s important to them. They need to understand the benefit, impact, or how this involves their concerns.
Whether an internal business document, a sign, procedures, website content, marketing literature or something else, the benefit, needs and interests of the reader are carefully considered.
When writing an informational, expressive or persuasive message, I consider each type of reader, the context, attitude and other factors, to ensure the message is effective and well received.
A clear and eloquent message, expressed from a considerate perspective, may still be misunderstood or interpreted as having a bad attitude. Each revision includes careful consideration for different perspectives and interpretations.
Regardless of the source or purpose of the message, the intended reader needs to understand why they care. What’s important to them. They need to understand the benefit, impact, or how this involves their concerns.
Whether an internal business document, a sign, procedures, website content, marketing literature or something else, the benefit, needs and interests of the reader are carefully considered.
Mary R., RN
"Living with stress and chronic medical conditions during the pandemic I needed to quit smoking. Paula also helped me develop better dietary habits. I actually lost weight while quitting smoking!
Paula has both my thanks and my unqualified recommendation."
Paula has both my thanks and my unqualified recommendation."
A diverse and colorful background provides character and rich experience to draw from. Such diversity can be essential to connect to a persona when convincing, influencing or explaining.
I’ve experienced poverty and privilege. Been stung by evil narcissists, and touched by angelic souls we sometimes encounter along our journey. I am a philosopher, truth seeker, optimist, animal lover, and a student of human nature. Spiritual, though not religious.
I was a business owner with multiple employees, worked for corporations, small companies and independently. I’ve experienced many countries, lived in several states – visited many more, and served in the Navy.
I have experienced loss. In July 2008 my mother died, October 2008 my younger sister followed. Before the end of the year I lost my wife, job, house, pretty much everything!
Throughout my life I have developed and adopted philosophies – an evolving foundation of truths – axioms that provide understanding and perspective, relating to the nature of reality and others.
I’ve experienced poverty and privilege. Been stung by evil narcissists, and touched by angelic souls we sometimes encounter along our journey. I am a philosopher, truth seeker, optimist, animal lover, and a student of human nature. Spiritual, though not religious.
I was a business owner with multiple employees, worked for corporations, small companies and independently. I’ve experienced many countries, lived in several states – visited many more, and served in the Navy.
I have experienced loss. In July 2008 my mother died, October 2008 my younger sister followed. Before the end of the year I lost my wife, job, house, pretty much everything!
Throughout my life I have developed and adopted philosophies – an evolving foundation of truths – axioms that provide understanding and perspective, relating to the nature of reality and others.
Andrea S.
"I trust Paula with her ideas and knowledge about health foods and my medical conditions. I am taking a lot of medications, I have memory problems and I’m overweight. She has been very kind and patient with me. I’m starting to pay attention to food labels and my memory is better. She is very dedicated to what she knows and wants to help people in need.
I recommend Paula to anyone I meet that might need some help."
I recommend Paula to anyone I meet that might need some help."
It is not enough to develop a knowledge base and skill set. Everything is in a state of flux, change, evolution. The incessant process of atrophy demands we continually improve or suffer diminishing value.
My personal standards are equally pervasive. Mastering a chosen subject or skill is important to me. My solutions and creations represent me. I therefore strive to make everything I produce my best effort.
I have amassed an extensive library of courses and books – which I study daily. My learning library provides me with endless resources to further develop and refine my understanding in business, marketing and copywriting, persuasion, psychology and human nature, and other humanities.
Among my skills is to methodically research, compare and select the best solution or resource for a particular purpose. My learning library is exceptional, from the greatest minds – top experts in each field.
My personal standards are equally pervasive. Mastering a chosen subject or skill is important to me. My solutions and creations represent me. I therefore strive to make everything I produce my best effort.
I have amassed an extensive library of courses and books – which I study daily. My learning library provides me with endless resources to further develop and refine my understanding in business, marketing and copywriting, persuasion, psychology and human nature, and other humanities.
Among my skills is to methodically research, compare and select the best solution or resource for a particular purpose. My learning library is exceptional, from the greatest minds – top experts in each field.
Barbara C.
